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MULTIPLE CHOICE…..

homework help
  

QUESTION 1
1.  Match the term with the definition
TERMS

Archive sites

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Exclusive sponsorship

The club

Freeway intersections or portals

The town hall

The customer service center

DEFINITION

A.

Texaco publishing the radio schedule for the Metropolitan
Opera on National Public radio is an example of this.

B.

Tripod, a resource center for college students is an
example of this

C.

Search engines, directories, news centers, and electronic
malls are examples of these

D.

On the Internet, this is an electronic community, which
has been a central feature of the Internet since its foundation.

E.

Sites such as these allow customers to check balances,
track packages, etc.

F.

Provide their visitors with opportunities to discover the
historical aspects of the company’s activities

QUESTION 2
1.  The Web, compared to other media, does not provide a relatively
level playing field for all participants.
 True
 False
QUESTION 3
1.  The best websites both __________ and _____________  with
large numbers of visitors in a target group.

recruit, identify

attract, interact

identify, associate

promote, link

QUESTION 4
1.  A service factory is considered to be Low on Labor Intensity and
Low on Interaction and customization within the Service process matrix
 True
 False
QUESTION 5
1.  Match the term with the definition:
TERMS

Specialized
attraction

Broad
attraction

Personalized
attractor

DEFINITIONS

A.

Appeals
to a more narrow audience

B.

Utilities
or mass entertainment tend to fall in this category

C.

Can
create switching costs for the visitor

QUESTION 6
1.  Mass entertainment is considered to be High on both Interaction
and Customization within the Attractors grid.
 True
 False

  
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