QUESTION 1
1. Match the term with the definition
TERMS
Archive sites
Exclusive sponsorship
The club
Freeway intersections or portals
The town hall
The customer service center
DEFINITION
A.
Texaco publishing the radio schedule for the Metropolitan
Opera on National Public radio is an example of this.
B.
Tripod, a resource center for college students is an
example of this
C.
Search engines, directories, news centers, and electronic
malls are examples of these
D.
On the Internet, this is an electronic community, which
has been a central feature of the Internet since its foundation.
E.
Sites such as these allow customers to check balances,
track packages, etc.
F.
Provide their visitors with opportunities to discover the
historical aspects of the companys activities
QUESTION 2
1. The Web, compared to other media, does not provide a relatively
level playing field for all participants.
True
False
QUESTION 3
1. The best websites both __________ and _____________ with
large numbers of visitors in a target group.
recruit, identify
attract, interact
identify, associate
promote, link
QUESTION 4
1. A service factory is considered to be Low on Labor Intensity and
Low on Interaction and customization within the Service process matrix
True
False
QUESTION 5
1. Match the term with the definition:
TERMS
Specialized
attraction
Broad
attraction
Personalized
attractor
DEFINITIONS
A.
Appeals
to a more narrow audience
B.
Utilities
or mass entertainment tend to fall in this category
C.
Can
create switching costs for the visitor
QUESTION 6
1. Mass entertainment is considered to be High on both Interaction
and Customization within the Attractors grid.
True
False
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