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You will now consider your companys strengths and weakness, along with your product
or service price.
Use the Internet to research strategies for conducting a Strengths, Weaknesses,
Opportunities, and Threats (SWOT) analysis. Based on your companys market
information, consider the strengths and weakness of your company and its products or
Write a four to six (4-6) paragraph journal entry in which you:
1. Determine the key strengths and weaknesses of your company, as well as both the
primary opportunities and threats that it faces within its industry.
2. Discuss your critical steps within your supply-chain and operational system.
Explain the key aspects of your strategies for producing and distributing your
products and services to both your stores and customers. Determine whether you
will use an outside vendor or complete the work in house.
3. Analyze the companys pricing strategy relative to its pricing objective. Examine
major internal and major external factors that could potentially affect the pricing
of the companys products or services.
4. Use at least two (2) quality references. Note: Wikipedia and other Websites do not
qualify as academic resources.
Note: Insert the information from the completed Journal 4 entry into Section 4: Pricing
and Distribution Strategy in the provided Marketing Plan Template (located in Week 4).
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