marketing research Discussion Board


Marketing research has experienced a resurgence with the
widespread use of the Internet and the popularity of social networking. It is
easier than ever before for companies to connect directly with customers and
collect individual information that goes into a computer database to be matched
with other pieces of data collected during unrelated transactions. The way a
company conducts its market research these days can have serious ethical
repercussions, impacting the lives of consumers in ways that have yet to be
fully understood. Further, companies can be faced with a public backlash if
their market research practices are perceived as unethical.The ease with which
a company can access and gather data about its customers can lead to deceptive
practices and dishonesty in the company’s research methods. For this Discussion
Board please discuss unethical practices in marketing research AND what can
management do to avoid/discourage this type of behavior?answer this question, only needs 200 words.

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