Marketing Plan for Health Care


Your Paper will be a ten- to
fifteen-page Marketing Plan (excluding title and reference pages). Required
components of your Marketing Plan include:

Executive Summary (A summary of the plan’s highlights
and objectives)
Market Analysis

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Organization and Products/Services Overview
SWOT Analysis
Customers (Customer demographics and needs)

Environmental Analysis

Macro-environmental factors (how economic,
sociological, technological, legal, and political factors may affect the
marketing plan.)
Micro-environmental factors (how customers,
competitors, distribution channels, and suppliers may affect the
marketing plan.)

Marketing Goals and Strategies (A discussion of overall
goals and strategies)

Marketing goals (including short-term and long-term
Financial goals (including short-term and long-term
Marketing mix

Monitor and Control

Implementation (A discussion of methods of executing,
monitoring, and evaluating the plan.)
Contingency plan (if any)

Writing the Marketing Plan Paper

Must be ten to fifteen double-spaced pages in length
and formatted according to APA style as outlined in the approved APA style
Must include a cover page that includes:

Title of Paper
Student’s name
Course name and number
Instructor’s name
Date submitted

Must include an introductory paragraph with a succinct
thesis statement.
Must address the topic of the paper with critical
Must conclude with a restatement of the thesis and a
conclusion paragraph.
Must use at least ten scholarly sources that were
published within the past five years, including a minimum of three from
the Ashford University Library.
Must document all sources in APA style as outlined in
the Ashford Writing Center. 
Must include, on the final page, a Reference Page that
is formatted according to APA style as outlined in the Ashford Writing

Basic features
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  • Writer’s samples
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Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

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