Distribution Plan and Promotions Strategy
You will now consider mechanisms by which your customers will
purchase your products and / or services (e.g., online, storefront, direct
sells) and the primary manner in which you intend to reach new customers
(e.g.,TV, radio, social media, special events).
Consider the marketing materials that you intend to use.
According to the textbook, marketing materials are collateral used to promote
your business or products. Promotional strategy may include free trial offers,
money-back guarantees, and buy two (2) for the price of one (1) type of deals.
Write a five (5) paragraph journal entry
in which you:
1 Determine the distribution
strategy relative to your target market, location(Washington DC), and selection
of distribution channels. Indicate whether or not you will leverage the
following strategies: a.use stores located in different regions b.sell online
c.hire a sales team to sell directly to suppliers and door-to-door
2 Recommend three (3)
strategy options that you could use in order to get your product or services
out to your customer base.
3 Outline your main
marketing goals for promotions, offers, and giveaways. Discuss the key types of
marketing materials that you intend to develop and share.
4 Propose three (3)
action steps that you can use to move your plan forward. Consider how, when,
and who will be involved in the execution of this plan.
at least two (2) quality references. Note: Wikipedia and other Websites do not
qualify as academic resources.
Please use the following as my target market:”I have opened up a cupcake & coffee lounge, we make our cupcakes in house along with serving Gourmet Coffee.”
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