marketing concepts assigment (marketing)


Lists of Concepts (3).docx Subaru Dog Tested
Relating  the ads to the
concepts  After you, you looked at the ad  relate it to the concepts on the list. (6 concepts)

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Lists of Concepts
Chapter 3
Frustration and defense mechanism
Application of Maslow’s hierarchy of needs
Theories of Personality
Personality traits
Chapter 4
Ambush Marketing
Absolute Threshold
Just noticeable difference
Chapter 5
Motives, Cues, responses, Reinforcement
Classical conditioning
Stimulus generalization
Stimulus differentiation
Instrumental Conditioning
Reinforcing behavior
Extinction and forgetting
Reinforcement Schedule
Massed Vs Distributed learning
Observational learning
Cognitive Learning
Consumer Involvement and Hemispheric Lateralization
Chapter 6
Attitude and their formation
The tri-component attitude model
Multi-attribute Attitude model
The elaboration likelihood model
Cognitive Dissonance and resolving
conflicting attitudes
Foot in the door technique
Chapter 7
The communication Process
Designing Persuasive messages
Image and Text
Message framing
One-sided versus Two sided messages
Order effects
Chapter 9
Source Credibility and reference groups
Reference group influence
Consumption related reference group
Factors affecting reference Group Influence
Credibility of Spokespersons, Endorsers and other formal sources
Characteristics of opinion leaders
Diffusion of Innovations : segmenting by adopting Categories
Chapter 10
The family and its social standing
Family decision making and consumption related roles
The family life cycle
Social standing and consumer behavior
Social classes’ Characteristics and consumer behavior
Chapter 11
Culture’s role and Dynamics
American core cultural values
Chapter 12
Culture and subcultures
Nationality and ethnicity subcultures
Religious subcultures
Regional subcultures
Generational subcultures
Gender Subcultures
Chapter 13
Cross cultural Analysis and Acculturation
Localization versus standardization
Global Marketing Opportunities

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