Management Concepts Assignment 1 – 4-6 Page Paper

  

Assignment 1:
Innovation from Google’s Free Food Strategy
Google is widely known for its workplace
creativity and innovation within the technology field. Its search engine is the
most extensively used search tool in the world, its data analytics are
revolutionary, and it continues to raise the bar for innovation and design with
Google Glass, smart watches, and mobile phones. Google has been featured in
dozens of technology and business magazines.
Additionally,Fortune Magazine’slist of the “Best Companies to Work For 2014” has ranked Google
number one (#1). This ranking is largely due to employee benefits such as free
meals, dry cleaning services, video games, massage therapy, in-door gyms,
shuttle services, and affordable daycare services for employees.
In addition to your textbook, review the
following articles and videos about Google’s work culture in preparation for
this assignment:

“How the
Googleplex Works” by Jonathan Strickland, located at http://computer.howstuffworks.com/googleplex2.htm

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“Google
Employees Reveal Their Favorite Perks Working For The Company” by Kevin
Smith, located at
http://www.businessinsider.com/google-employee-favorite-perks-2013-3?op=1

“At Google,
Hours Are Long, But the Consomme Is Free” by Sara Kehaulani Goo, located
at http://www.washingtonpost.com/wp-dyn/content/article/2007/01/23/AR2007012300334.html

“Google
interns’ first week” (5 min 50 s). Video Source: Google. (2013, June 4).
Google interns’ first week [Video file]. Retrieved from http://www.youtube.com/watch?v=9No-FiEInLA
“Google
Great Place to Work Entry” (2 min 46 s). Video Source: IABAustralia.
(2008, April 30). Google Great Place to Work Entry [Video file]. Retrieved
from http://www.youtube.com/watch?v=n2nfZPsd794

___________________________________________________________________________________
Write a four to six
(4-6) page paper in which you:
Briefly describe Google, its mission, and its
business model.Analyze the types of people that work at
Google, with respect to the business culture of the organization. Indicate one
to two (1-2) qualities that define a leader at Google, and determine the
typical background of a Google employee.Identify two (2) examples of services or amenities
that Google provides to its employees, interns, partners, and visitors. Next,
examine two to three (2-3) ways in which such free services and amenities
create an organizational culture that fosters creativity and innovation. Note:
In the context of business, “creativity” means having the ability to conceive
something new and original, including ideas, imagination, and things that are
outside of the box. “Innovation” is the implementation and execution of
something new, including products, technology, services, and business models.Discuss Google’s organizational culture, and
determine whether or not you would prefer to work in this type of environment.
Indicate whether or not Google’s company culture would help you to perform your
tasks with a greater degree of creativity and innovation. Provide a rationale
for your response.Use at least three (3) quality references. Note:
Wikipedia and similar Websites do not qualify as academic resources.
Your assignment must follow these formatting
requirements:

Be
typed, double spaced, using Times New Roman font (size 12), with one-inch
margins on all sides; citations and references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
Include
a cover page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover page and
the reference page are not included in the required assignment page
length.

The specific course learning outcomes
associated with this assignment are:

Describe the primary functions of management
(planning, organizing, leading, controlling) and the associated skills,
tools, and theoretical approaches that can be used to accomplish these
functions.
Explain the principal theories and the
various approaches to management that have evolved over time and their
application to current management situations.
Explain the decision-making process
management uses to develop viable courses of action to a variety of
management situations.
Use
technology and information resources to research issues in management
concepts.
Write
clearly and concisely about management concepts using proper writing
mechanics.

___________________________________________________________________________________
Grading for this
assignment will be based on answer quality, logic / organization of the paper,
and language and writing skills, using the following rubric.

Criteria

Unacceptable
Below
60% F

Meets
Minimum Expectations
60-69%
D

Fair
70-79%
C

Proficient
80-89%
B

Exemplary
90-100%
A

1. Briefly describe Google, its
mission, and its business model.
Weight: 20%

Did not submit or incompletely
briefly described Google, its mission, and its business model.

Insufficiently briefly described
Google, its mission, and its business model.

Partially briefly described
Google, its mission, and its business model.

Satisfactorily briefly described
Google, its mission, and its business model.

Thoroughly briefly described
Google, its mission, and its business model.

2. Analyze the types of people
that work at Google, with respect to the business culture of the
organization. Indicate one to two (1-2) qualities that define a leader at
Google, and determine the typical background of a Google employee.
Weight: 20%

Did not submit or incompletely
analyzed the types of people that work at Google, with respect to the
business culture of the organization. Did not submit or incompletely
indicated one to two (1-2) qualities that define a leader at Google, and
determined the typical background of a Google employee.

Insufficiently analyzed the types
of people that work at Google, with respect to the business culture of the
organization. Insufficiently indicated one to two (1-2) qualities that define
a leader at Google, and determined the typical background of a Google
employee.

Partially analyzed the types of
people that work at Google, with respect to the business culture of the
organization. Partially indicated one to two (1-2) qualities that define a
leader at Google, and determined the typical background of a Google employee.

Satisfactorily analyzed the types
of people that work at Google, with respect to the business culture of the
organization. Satisfactorily indicated one to two (1-2) qualities that define
a leader at Google, and determined the typical background of a Google
employee.

Thoroughly analyzed the types of
people that work at Google, with respect to the business culture of the
organization. Thoroughly indicated one to two (1-2) qualities that define a
leader at Google, and determined the typical background of a Google employee.

3. Identify two (2) examples of
services or amenities that Google provides to its employees, interns,
partners, and visitors.  Next, examine two to three (2-3) ways in which
such free services and amenities create an organizational culture that
fosters creativity and innovation. Note: In the context of business,
“creativity” means having the ability to conceive something new and original,
including ideas, imagination, and things that are outside of the box.
“Innovation” is the implementation and execution of something new, including
products, technology, services, and business models.
Weight: 25%

Did not submit or incompletely
identified two (2) examples of services or amenities that Google provides to
its employees, interns, partners, and visitors.  Did not submit or
incompletely examined two to three (2-3) ways in which such free services and
amenities create an organizational culture that fosters creativity and
innovation.

Insufficiently identified two (2)
examples of services or amenities that Google provides to its employees,
interns, partners, and visitors.  Insufficiently examined two to three
(2-3) ways in which such free services and amenities create an organizational
culture that fosters creativity and innovation.

Partially identified two (2)
examples of services or amenities that Google provides to its employees,
interns, partners, and visitors.  Partially examined two to three (2-3)
ways in which such free services and amenities create an organizational
culture that fosters creativity and innovation.

Satisfactorily identified two (2)
examples of services or amenities that Google provides to its employees,
interns, partners, and visitors.  Satisfactorily examined two to three
(2-3) ways in which such free services and amenities create an organizational
culture that fosters creativity and innovation.

Thoroughly identified two (2)
examples of services or amenities that Google provides to its employees,
interns, partners, and visitors.  Thoroughly examined two to three (2-3)
ways in which such free services and amenities create an organizational
culture that fosters creativity and innovation.

4. Discuss Google’s organizational
culture, and determine whether or not you would prefer to work in this type
of environment.  Indicate whether or not Google’s company culture would
help you to perform your tasks with a greater degree of creativity and
innovation.  Provide a rationale for your response.
Weight: 20%

Did not submit or incompletely
discussed Google’s organizational culture, and determined whether or not you
would prefer to work in this type of environment.  Did not submit or
incompletely indicated whether or not Google’s company culture would help you
to perform your tasks with a greater degree of creativity and innovation. Did
not submit or incompletely provided a rationale for your response.

Insufficiently discussed Google’s
organizational culture, and determined whether or not you would prefer to
work in this type of environment.  Insufficiently indicated whether or
not Google’s company culture would help you to perform your tasks with a
greater degree of creativity and innovation. Insufficiently provided a
rationale for your response.

Partially discussed Google’s
organizational culture, and determined whether or not you would prefer to
work in this type of environment.  Partially indicated whether or not
Google’s company culture would help you to perform your tasks with a greater
degree of creativity and innovation. Partially provided a rationale for your
response.

Satisfactorily discussed Google’s
organizational culture, and determined whether or not you would prefer to
work in this type of environment.  Satisfactorily indicated whether or
not Google’s company culture would help you to perform your tasks with a
greater degree of creativity and innovation. Satisfactorily provided a
rationale for your response.

Thoroughly discussed Google’s
organizational culture, and determined whether or not you would prefer to
work in this type of environment.  Thoroughly indicated whether or not
Google’s company culture would help you to perform your tasks with a greater
degree of creativity and innovation. Thoroughly provided a rationale for your
response.

5. 3 references
Weight: 5%

No references provided

Does not meet the required number
of references; all references poor quality choices.

Does not meet the required number
of references; some references poor quality choices.

Meets number of required
references; all references high quality choices.

Exceeds number of required
references; all references high quality choices.

6. Clarity, writing mechanics, and
formatting requirements
Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present
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g

g

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