ENC1102 FSCJ The Effects Of Pesticides On Healthcare Assignment


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Aljabri 1
Majahad Aljabri
GI. Jewell
1 March 2019
Th Effect of Pesticides
The stakeholders that are discussed in this paper in are Pesticide Action Network
(PAN), and Pesticide Action Network UK. Pesticide Action Network is an international
organization that consists of several NGOs, individuals, and citizen groups with a presence in
about 60 countries in the world. PAN opposes the use of pesticides and advocates for more
ecologically friendly alternatives which it provides. Pesticides Action Network UK is a part
of the greater PAN movement based in the United Kingdom, promoting safe and sustainable
alternatives to hazardous pesticides in the UK. With modernization, new methods of farming
have emerged and to ensure healthy crops and high yields; there is an increase in the use of
pesticides which poses a danger to the environment. Pesticides contaminate water, soil, and
unintended vegetation; Additionally, they are toxic and can harm fish, birds and beneficial
insects (Handford1). These two organizations communicate their mission, message, and
interests through their logos; they are both green and have leaves on them pointing to the
green initiative and vegetation. The stakeholders’ main argument is that pesticides are more
harmful than they are useful and farmers must adopt sustainable alternatives.
The purpose of the two organizations is similar, but they deal with the issue in
question on different capacities and different regions. However, the two organizations have
designed symbols that identify them and at the same time communicate to the audiences; in
this case, all the farmers, citizens and the government. The images utilize rhetorical
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techniques to describe the purpose and vision of the organizations effectively. The rhetorical
appeals used in the images include; logos, ethos, and pathos.
Logos is the appeal to logic and reason, and both image one and two achieves this by
the identification of the organizations. Image one utilizes an abbreviation of the
organization’s name which is enlarged so that it is visible from a distance to anyone who
views it. However, it may not make sense to an audience that does not have an idea what the
organization is about, so, it provides the name of the organization in full at the bottom of the
abbreviation. Anyone who views the image gets the meaning of the acronym and therefore
becomes informed of what the organization is and from the name can deduce what the
organization is about. Similarly, the second image uses logos to inform the audience. Image
two makes it easier to understand by just looking at it because the name of the organization is
written in bold characters and the word UK added at the end to help one realize that the
organization is based in the United Kingdom, and also to distinguish the two organizations.
The two images also use the color green to communicate their purpose in that. The green
initiative is associated with the color green, and by using the color, the two images show that
the affiliated organizations support the green initiative. Green makes more sense because it is
the color of healthy vegetation and growing crops. The organizations are working towards a
sustainable future where there is farming, but the environment is protected for future gains.
The organizations use the color green deliberately because it is in line with their purpose
which is environmental protection. Also, the color is not mixed with any other to maintain the
focus of the organization on the environment. In a talk delivered by an officer from PAN UK,
the purpose is defined as securing a sustainable future while providing food security in the
present (Claydon et al 1). Apart from the green color, the images have symbols of leaves
symbolizing plants, that is vegetation. The availability of plants on the images shows that the
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organizations protect the environment leading to the use of positive imaging of healthy
The two images also utilize ethos; which is the appeal to reputation and credibility. In
the two images, credibility is achieved by drawing attention to the area of influence. The
image which belongs to PAN international draws the attention of the audience to the fact that
the organization is global meaning it influences on an international scale. Being on an
international platform gives the organization a sense of authority as the only organization
concerned with issues raised by pesticide use, PAN international in concerned with global
pesticide legislation as well and how they help in regulating pesticide use (“PAN
International | Pesticides Don’t Respect National Borders”). Image two uses the abbreviation
UK at the end of the name. Even though the organization only influences in the UK, it uses
the name PAN which is the same name as its umbrella body. By viewing image two, the
audience relates the two organization, and as a result, PAN UK receives the same respect and
attention as the worldwide recognized organization PAN international.
Pathos is the rhetoric appeal to emotions. The images appeal to the audiences’
emotions through the use of symbols which are more elaborate in the second image. The
second image has three symbols which are in the shape of leaves, and in each leaf, there are
different images. The leaf at the top has an image of two people facing each other, the one on
the left has an image of fish, and the one on the right has a picture of a crop likely to be
wheat. The symbols are powerful tools in this image, and they appeal to the emotions of the
audience when they try to interpret it. The image of people facing each other shows that
sustainable environmental practice supports human life and keep people living together. PAN
UK provides alternative environmentally friendly methods to help farmers cut pesticide use
in the UK. The two people could also represent the farmers who are the target of the
organization and the organization; the two entities face each other to address environmental
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issues. The images below the top leaf show the ecological problems they address. The picture
of fish in water reminds the audience of the grave effects of the use of pesticides. They
pollute water and destroy aquatic life which is represented by the fish, and PAN UK is
committed to preserving life in water. On the right is the image of crop and in this image,
PAN UK recognizes that farming is essential and their mission is to support farmers in their
production without the use of pesticides. The first image uses a twig with two leaves on it
signifying growing vegetation. PAN international uses the image of the plant to appeal to the
audience to associate its purpose with the environment.
The images convey a lot of information about the two organizations, their interests,
their mission, and vision. All the info is skilfully interwoven within the pictures to appeal to
the audience on different levels. The images utilize different rhetoric strategies; they include
logos, ethos, and pathos to communicate the purpose of the organization. The stakeholders
both use the color green deliberately without adding any other color to convey their mission
which is environmental protection; the green initiative is represented by the color green. The
rhetoric strategies have proven effective in advertisement and from the above discussion, it is
evident that they can be just as effective in non-profit organizations. Further research in this
area should involve research to determine the impact of visual communication in promoting
non-profit endeavours such as climate change, awareness creation for diseases and other
social problems.
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Works Cited
Claydon, Sam et al. “PAN UK Home – Pesticide Action Network UK.” Pesticide Action
Network UK, 2019, http://www.pan-uk.org/.
“PAN International | Pesticides Don’t Respect National Borders”. Pan-International.Org,
(2019), http://pan-international.org/. Accessed 1 Mar 2019.
Handford, C. E., Elliott, C. T., & Campbell, K. “A Review of The Global Pesticide
Legislation and The Scale of Challenge in Reaching The Global Harmonization of
Food Safety Standards,” (2015) Integrated environmental assessment and
management, 11(4), 525-536.
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Image 1
Aljabri 7
Image 2

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